Marketing Manager

Job Description

Join our innovative team as a Marketing Manager in Cape Town, where you'll lead the charge in developing and executing digital marketing strategies aimed at boosting brand awareness and increasing customer engagement. Your creativity and analytical skills will help us to reach new heights and engage with our audience more effectively. This is an exciting opportunity to influence our marketing direction and make a tangible impact in the industry.

Responsibilities

• Lead the development and execution of targeted marketing campaigns across digital platforms.
• Analyse campaign performance and generate reports for stakeholders.
• Oversee content marketing initiatives, ensuring alignment with brand voice and strategy.
• Collaborate with sales teams to ensure marketing strategies align with business goals.
• Manage the social media and online community presence, engaging audiences effectively.
• Identify and adopt emerging technologies to enhance marketing efforts.
• Organize and oversee marketing events and promotional activities.
• Utilize data-driven approaches to refine marketing strategies and increase engagement.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA or relevant postgraduate qualification is a plus

Experience

• 6+ years of progressive marketing experience with a focus on digital marketing

Technical Skills

• Content Marketing
• PPC Advertising

Soft Skills

• Creative Thinking
• Interpersonal Skills

Certifications

• Google Ads Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content for marketing purposes.
• Project Management Experience: Strong skills in managing marketing projects from conception to execution.

Benefits

• Comprehensive health benefits including dental and vision coverage
• Generous annual leave and public holidays
• Access to training programs and workshops
• A dynamic and inclusive company culture

Company Culture

• Continuous Learning: We prioritize ongoing learning and provide resources for personal and professional growth.
• Open Communication: We encourage open lines of communication throughout the organization.
• Fun Work Environment: We believe in creating a vibrant atmosphere that makes work enjoyable.