SEO Specialist

Job Description

We are seeking a skilled SEO Specialist in Johannesburg who will play a pivotal role in enhancing our online visibility and driving traffic through effective SEO strategies. The ideal candidate will possess strong analytical skills and be well-versed in the latest SEO trends and tools.

Responsibilities

• Strategize and execute comprehensive SEO campaigns.
• Perform competitive analysis to identify market opportunities.
• Utilize A/B testing for various SEO strategies to determine effectiveness.
• Cultivate relationships with webmasters and bloggers for backlink opportunities.
• Provide SEO training and guidance to team members.
• Develop and implement content marketing strategies to enhance SEO.
• Report on SEO trends and changes to improve strategies.
• Coordinate with paid search and social media teams to create a cohesive strategy.
• Identify trends and insights that can be applied to improve overall marketing strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Digital Marketing is preferred

Experience

• 5+ years of experience in digital marketing and SEO

Technical Skills

• SEO Analysis Software
• Content Management Systems (CMS)

Soft Skills

• Creative Thinking
• Team Collaboration

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with conversion rate optimization: Skills in improving website conversion rates alongside SEO efforts.
• Knowledge of local SEO strategies: Experience in optimizing for local search results.

Benefits

• Comprehensive health insurance and wellness programs
• Performance-related bonuses
• Remote work options available
• Support for continuous learning and development

Company Culture

• Continuous Improvement: Our commitment to continuous improvement drives our professional development initiatives.
• Employee Recognition: We celebrate the successes of our team members and recognize their contributions.
• Work-Life Balance: We promote a healthy work-life balance to ensure employee satisfaction and wellness.