SEO Specialist

Job Description

Digital Marketing Solutions is on the hunt for a talented SEO Specialist to join our Johannesburg team. In this role, you will utilize your knowledge of SEO best practices to increase our clients' visibility and enhance their online marketing efforts. This includes technical SEO, content strategy, and backlink development.

Responsibilities

• Identify opportunities for content creation based on keyword gaps and trends.
• Manage SEO tools and software to track performance and results.
• Collaborate with web developers to ensure SEO best practices are integrated.
• Engage in A/B testing for optimization efforts and assess outcomes.
• Educate internal teams on SEO practices and awareness.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or relevant field
• Master's degree is a plus

Experience

• 3+ years in SEO and proven track record of increasing organic traffic

Technical Skills

• Keyword Research
• Content Optimization

Soft Skills

• Project Management
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO practices: Experience in optimizing for local search engine results in South Africa.
• Understanding of mobile SEO: Skills in optimizing websites for mobile devices and user experience.

Benefits

• Comprehensive salary package with bonuses
• Medical aid and wellness programs
• Work-life balance initiatives
• Continuous learning and development support

Company Culture

• Diversity and Inclusion: We embrace diversity and promote an inclusive culture within our workplace.
• Passionate Team: Our team is passionate about delivering results and achieving our clients' goals.
• Fun and Engaging Atmosphere: We believe that a fun work environment leads to greater creativity and productivity.