Product Marketing Lead

Job Description

We are searching for a passionate Product Marketing Lead to spearhead our branding initiatives in Pretoria. The ideal candidate will excel in developing strategic marketing plans, ensuring brand consistency, and enhancing market presence. You will collaborate closely with cross-functional teams to drive product success and customer engagement.

Responsibilities

• Formulate and implement product positioning and messaging.
• Drive demand generation and lead nurturing through various marketing channels.
• Monitor competitors and adapt strategies accordingly.
• Collaborate with the creative team on promotional campaigns.
• Ensure compliance with corporate branding guidelines.
• Prepare marketing budgets and monitor expenditures.
• Facilitate training sessions for internal teams on product features and benefits.
• Create reports and presentations for stakeholders on marketing performance.
• Work with external agencies and vendors to execute marketing initiatives.
• Foster innovative ideas for improving customer engagement.

Requirements

Education

• Bachelor's degree in Marketing or Business-related field
• Master's degree preferred

Experience

• 5+ years in a similar role with a successful track record

Technical Skills

• Product Lifecycle Management
• Brand Development

Soft Skills

• Negotiation
• Project Management

Certifications

• HubSpot Inbound Marketing Certification
• PMP Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Advertising: Skilled in leveraging social media platforms for advertising campaigns.
• Knowledge of Content Management Systems: Experience with CMS for managing digital content effectively.

Benefits

• Attractive salary package with performance bonuses
• Health, dental, and vision insurance
• Employee stock options
• Access to training and development programmes

Company Culture

• Continuous Learning: We support continuous learning and personal growth through training and development opportunities.
• Customer Focus: Our customers are at the heart of everything we do, driving our strategies and practices.