Digital Marketing Specialist

Job Description

We are on the hunt for a passionate Digital Marketing Specialist to join our energetic team in Johannesburg. The ideal candidate will have experience in SEO, PPC, and social media marketing, with a knack for creating innovative strategies that enhance brand awareness.

Responsibilities

• Create and manage PPC campaigns on platforms such as Google Ads and Facebook.
• Identify opportunities for organic growth through SEO.
• Track website analytics and user behavior to inform campaign decisions.
• Engage in competitor analysis to stay ahead in the market.
• Develop and manage budgets for marketing initiatives.
• Collaborate with cross-functional teams to align marketing efforts.
• Provide insights and recommendations for improving user experience.
• Facilitate workshops to educate team members on digital marketing trends.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 2-4 years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising
• Social Media Management
• Content Creation

Soft Skills

• Analytical Skills
• Creativity
• Communication

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Google Ads and Facebook Ads: Hands-on experience managing ads on Google and Facebook.
• Familiarity with email marketing software: Knowledge of platforms like Mailchimp or Constant Contact.

Benefits

• Comprehensive health insurance
• Generous leave policy - annual and sick leave
• Opportunities for professional development and training
• Dynamic work environment with potential for remote work options

Company Culture

• Innovation: We're dedicated to innovation, continuously adapting to meet the needs of our clients.
• Teamwork: A collaborative approach that empowers our team to contribute ideas and solutions.
• Growth-oriented: We prioritize the professional growth of our employees through training and mentoring.