Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will have a strong background in digital marketing, with experience in SEO, PPC, email marketing, and social media management. You will play a crucial role in developing and executing effective marketing strategies to enhance our clients' online presence.

Responsibilities

• Lead the execution of comprehensive digital marketing strategies.
• Analyze data and metrics to inform marketing decisions and improvements.
• Implement and manage SEO best practices across all digital channels.
• Create and schedule marketing content for social media platforms.
• Assess and refine PPC strategies to maximize advertising spend.
• Collaborate with teams to ensure alignment with brand goals.
• Conduct market research to identify new opportunities and trends.
• Maintain effective communication with stakeholders regarding campaign progress.
• Provide training and mentorship to junior marketing staff.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and Facebook Ads: Hands-on experience in managing and optimizing ad campaigns on Google and Facebook.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for editing landing pages.

Benefits

• Comprehensive health and wellness benefits
• Retirement savings plan with company contributions
• Flexible working hours
• Opportunity for remote work

Company Culture

• Innovation: We embrace creativity and encourage innovative thinking to drive impactful marketing solutions.
• Collaboration: We promote teamwork and open communication to achieve common goals.
• Growth Mindset: We invest in the continuous growth and development of our team members.