SEO Specialist

Job Description

We are looking for an SEO Specialist to join our team in Durban. You will be responsible for improving our organic search rankings and driving traffic to our clients' websites. The ideal candidate will possess a strong understanding of SEO best practices, keyword research, and analytics tools to create and implement effective strategies.

Responsibilities

• Implement on-page and off-page SEO techniques to enhance visibility.
• Track, report, and analyze website analytics data.
• Collaborate with developers to implement technical SEO improvements.
• Assist in the development of link-building strategies.
• Conduct competitor analysis to identify opportunities.
• Participate in brainstorming sessions to create engaging content.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree is a plus

Experience

• 3+ years of hands-on experience in SEO and digital marketing roles

Technical Skills

• SEO Best Practices
• Data Analysis

Soft Skills

• Problem Solving
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• SEO Fundamentals Certificate from a recognized provider

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of managing pay-per-click advertising campaigns to complement SEO efforts.
• Understanding of web development: Basic knowledge of web development principles to collaborate effectively.

Benefits

• Comprehensive health insurance
• Company-sponsored training and development programs
• Flexible working arrangements
• Paid leave and public holidays

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and fostering an inclusive environment.
• Work-Life Balance: We promote a healthy work-life balance with flexible working arrangements.
• Employee Wellbeing: Our focus is on the wellbeing of our employees, offering various wellness programs.