Digital Marketing Specialist

Job Description

We are on the hunt for a passionate Digital Marketing Specialist to elevate our online presence in Johannesburg. You will have the chance to engage with diverse digital platforms and contribute significantly to our marketing strategies. If you are equipped with a solid understanding of SEO, social media, and content creation, we want to hear from you!

Responsibilities

• Design, implement, and manage digital marketing campaigns.
• Create and optimize content for various online platforms.
• Track and report on performance metrics to drive future campaigns.
• Manage relationships with clients and vendors.
• Collaborate with internal teams on cross-functional projects.
• Conduct competitor analysis to refine marketing efforts.
• Provide insights into customer behavior through data analysis.
• Support the execution of promotional and special events.
• Utilize various tools for SEO and content management.
• Mentor junior marketing staff as needed.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related discipline
• Master's degree is a plus

Experience

• 4-6 years of digital marketing experience, ideally in a similar role

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Creativity

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Certification

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI principles: Understanding user experience design to improve marketing effectiveness.
• Experience in video marketing: Ability to create and manage marketing video content.

Benefits

• Comprehensive benefits package
• Annual professional development budget
• Additional leave days for personal projects
• Team-building activities and retreats

Company Culture

• Team Collaboration: Collaboration is at the heart of our operations, ensuring everyone contributes to our success.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Innovative Thinking: We encourage innovative thinking and reward out-of-the-box solutions.