Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst based in Durban. In this role, you'll gather and analyze market data to help our clients make informed business decisions. You will be responsible for conducting surveys, focus groups, and interviews to collect relevant information. Your analytical skills will be crucial in interpreting data and presenting findings to stakeholders.

Responsibilities

• Lead research projects from inception to completion.
• Analyze consumer data to identify behavioural trends.
• Collaborate with cross-functional teams to communicate research insights.
• Prepare and deliver reports to inform strategic decisions.
• Stay updated with industry trends to enhance research effectiveness.

Requirements

Education

• Bachelor's degree in Social Sciences or related field
• Advanced degree in a relevant field is preferred

Experience

• Minimum of 3 years of practical experience in market research

Technical Skills

• Qualitative Research
• Quantitative Research

Soft Skills

• Teamwork

Certifications

• Market Research Society (MRS) Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM systems: Experience with tools such as Salesforce to manage client data effectively.
• Understanding of consumer psychology: A background in consumer behaviour studies is beneficial.

Benefits

• Attractive remuneration package
• Health and wellness programs
• Paid time off and holidays
• Training and workshops for skill enhancement

Company Culture

• Collaboration: Teamwork is at the heart of our culture, fostering a strong sense of community.
• Flexibility: We offer flexible work arrangements to support work-life balance.