Product Research Analyst

Job Description

Join our dynamic team as a Product Research Analyst, where you'll leverage your analytical skills to uncover market insights that drive product innovation. The successful candidate will be responsible for conducting thorough market research and competitive analysis, playing a key role in our product development processes.

Responsibilities

• Design and implement research methodologies that align with business objectives.
• Evaluate and synthesize data from various sources to inform marketing decisions.
• Collaborate with cross-functional teams to drive product marketing initiatives.
• Conduct surveys, focus groups, and user testing to gather qualitative insights.
• Analyze sales data to assess the effectiveness of marketing strategies.
• Make data-driven recommendations to enhance product offerings.
• Develop and maintain databases for tracking product performance metrics.

Requirements

Education

• Bachelor's degree in a relevant field such as Marketing or Business
• Postgraduate qualification in Market Research is advantageous

Experience

• 3-5 years' experience in a product analyst or research role

Technical Skills

• Statistical Software
• Market Analysis

Soft Skills

• Analytical Skills
• Team Collaboration

Certifications

• Market Research Society Certification
• Certified Analytics Professional

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Familiarity with A/B testing: Experience with A/B testing techniques to evaluate market responses.
• Knowledge of digital marketing: Understanding of digital marketing channels and their impact on product success.

Benefits

• Comprehensive medical aid coverage
• Annual performance bonuses
• Remote work flexibility
• Ongoing training and workshops

Company Culture

• Empowerment: We empower our employees to take initiative and lead projects that inspire change.
• Diversity: Our company promotes a diverse workforce to ensure various perspectives in decision-making.
• Continuous Growth: We offer numerous training opportunities to help our employees grow professionally.