Digital Strategist

Job Description

We are on the lookout for an insightful Digital Strategist to join our dynamic marketing team in Cape Town. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies that drive online engagement and lead generation. You will employ analytics and market research to shape and optimize our digital presence.

Responsibilities

• Lead cross-departmental efforts to implement digital strategies that fulfill business goals.
• Utilize analytics tools to interpret data and derive actionable insights.
• Design and test email marketing campaigns for improved engagement.
• Stay updated with the latest trends in digital marketing and e-commerce.
• Provide insights on user experience improvements to digital platforms.
• Work alongside SEO and PPC specialists to optimize online visibility.
• Guide the development of landing pages and digital assets for maximum impact.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Project Management
• Creativity

Advantageous

• Proficiency in HTML/CSS: Knowledge of basic HTML and CSS to aid in content management.
• Experience with CRM tools: Familiarity with Customer Relationship Management software to streamline marketing efforts.

Benefits

• Competitive salary and performance bonuses
• Health insurance benefits
• Flexible working hours and remote work options
• Opportunities for professional development

Company Culture

• Innovative Environment: We foster a culture of innovation where fresh ideas are not only welcomed but celebrated.
• Growth and Development: We are committed to the continuous professional growth of our employees through various training programs.
• Diversity and Inclusion: We believe in building a diverse team and are open to applications from all backgrounds.