Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our Durban team. The ideal candidate will be responsible for creating and managing digital marketing campaigns, optimizing web content, and leveraging social media platforms to drive engagement and growth.

Responsibilities

• Conduct comprehensive keyword research to optimize content.
• Design and implement A/B tests to improve ad performance.
• Manage the company's online reputation through strategic engagement.
• Collaborate with external vendors for marketing projects.
• Organize and participate in promotional events and trade shows.
• Engage with customers and gather feedback to improve services.
• Analyze competitors' digital marketing strategies.
• Coordinate with other departments for cohesive marketing efforts.
• Perform regular audits to ensure compliance with marketing standards.
• Maintain the marketing calendar and ensure timely execution of campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Post-Graduate qualification is preferred

Experience

• 4+ years of hands-on experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Digital Marketing Institute (DMI) Certification

Languages

• English: Fluent

Advantageous

• Strong Networking Skills: Ability to build relationships with influencers and stakeholders.
• Background in Graphic Design: Experience in designing graphics for marketing content.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave provisions
• Employee wellbeing programs
• Opportunity for remote work on occasion

Company Culture

• Diversity: Our team is diverse, and we embrace different perspectives.
• Well-being: We prioritize our employees' well-being and work-life balance.
• Sustainability: We are committed to sustainable practices in our operations.