Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Cape Town team. In this role, you will develop, implement, and manage digital marketing strategies that enhance our brand's online presence and drive customer engagement. The ideal candidate will have a comprehensive understanding of SEO, PPC, social media, and content marketing.

Responsibilities

• Create and execute comprehensive digital marketing plans.
• Optimize website content for improved visibility and engagement.
• Analyze and report on social media performance and ROI.
• Manage pay-per-click advertising efforts.
• Develop engaging email marketing strategies.
• Stay updated on digital marketing trends and tools.
• Coordinate with the creative team for campaign execution.
• Conduct audits of marketing initiatives for continuous improvement.
• Support brand development through strategic marketing efforts.
• Engage with customer feedback to refine marketing tactics.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Advanced certifications in digital marketing are a plus

Experience

• 3+ years of hands-on experience in a digital marketing role

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Adaptability
• Project Management

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Hands-on experience with platforms like HubSpot or Mailchimp.
• Knowledge of UX/UI principles: Understanding of user experience and interface design principles.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Access to online courses for personal growth
• Collaborative and inclusive team culture
• Work-life balance initiatives

Company Culture

• Innovation-Driven: We prioritize innovation, encouraging team members to think outside the box.
• Work-Life Balance: We value work-life balance and offer flexible work arrangements.
• Open Communication: Open communication is key; everyone’s voice is important here.