Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist, where your creativity and analytical skills will help shape our digital presence in Port Elizabeth. You will develop marketing campaigns, engage with audiences across multiple platforms, and use insights and analytics to refine our strategies and drive conversions.

Responsibilities

• Create and manage strategic digital marketing initiatives to enhance overall brand visibility.
• Monitor and adjust online advertising budgets to ensure effective spending.
• Work with the design team to ensure all marketing materials are aligned with brand guidelines.
• Foster relationships with clients and provide marketing consultation to optimize their touchpoints.
• Participate in brainstorming sessions to contribute innovative ideas for our marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or equivalent work experience

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing

Soft Skills

• Analytical Skills
• Creativity
• Communication

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing platforms such as Mailchimp or Constant Contact: Knowledge of leveraging email marketing strategies to enhance customer communication.
• Experience with A/B testing and conversion rate optimization techniques: Ability to analyze and implement changes to increase conversion rates.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Development and training opportunities
• A supportive team culture

Company Culture

• Team Spirit: We pride ourselves on a collaborative and supportive environment where everyone’s ideas are valued.
• Professional Growth: Continuous learning and professional development are encouraged to help you grow in your career.
• Innovation: We foster a culture of innovation, encouraging creative solutions to meet our client needs.