Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for enhancing brand awareness, generating leads, and optimizing our online campaigns. We seek a creative professional who can analyze data and adjust strategies to maximize performance.

Responsibilities

• Manage and optimize PPC campaigns on platforms like Google Ads.
• Engage with online communities and respond to inquiries.
• Coordinate with external vendors for digital marketing services.
• Track and analyze customer data to inform marketing strategies.
• Implement best practices for on-page SEO and technical performance.
• Stay updated with the latest digital marketing trends and tools.

Requirements

Education

• Bachelor's degree in Communications or Business
• Master's degree in Digital Marketing is preferred

Experience

• 4+ years of experience in digital marketing

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Creative Thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools: Experience using CRM tools for tracking customer interactions.
• Graphic design skills: Ability to create engaging visual content for marketing campaigns.

Benefits

• Medical aid coverage
• Annual performance bonuses
• Work from home options
• Employee training programs

Company Culture

• Innovation: We encourage creativity and out-of-the-box thinking across all teams.
• Supportive Environment: Our team works in a supportive environment where feedback is valued.
• Health and Well-being: We promote health and well-being through various programs and initiatives.