Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist who is passionate about crafting and executing effective digital strategies. In this role, you will be responsible for managing online campaigns, optimising content for SEO, and enhancing our social media presence. Your creativity and analytical skills will be essential to improve our marketing performance.

Responsibilities

• Create and execute strategic marketing plans for various digital platforms.
• Manage online advertising budgets and optimise ad performance.
• Conduct A/B testing on key campaigns to ensure effectiveness.
• Enhance user experience on company websites and landing pages.
• Research and adopt new digital marketing tools and platforms.
• Maintain relationships with key influencers and partners.
• Develop engaging content for blogs, newsletters, and social media.
• Train junior team members on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Certification in Digital Marketing is preferred

Experience

• 3+ years of digital marketing experience with a focus on SEO and PPC

Technical Skills

• Email Marketing
• Marketing Automation Tools

Soft Skills

• Time Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM Systems: Experience with customer relationship management systems to support marketing efforts.
• Basic Graphic Design Skills: Ability to create visually appealing content for social media.

Benefits

• Comprehensive health insurance plans
• Retirement savings plan with employer match
• Work-life balance initiatives
• Access to training and upskilling resources

Company Culture

• Diversity and Inclusion: We promote a diverse workplace where everyone feels welcome and valued.
• Continuous Learning: We encourage ongoing professional development and support employee education.
• Open Communication: An environment where feedback is encouraged and all voices are heard.