Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will leverage your skills to create captivating campaigns that resonate with our target audience. Join us in Johannesburg and be part of a company that values creativity and innovation.

Responsibilities

• Coordinate with external vendors for marketing initiatives.
• Develop strategies to improve user engagement on the company website.
• Conduct market research to identify new trends and opportunities.
• Manage company social media profiles and engage with followers.
• Prepare marketing content, including blog posts and press releases.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 4+ years of experience in digital marketing

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Able to conduct A/B tests to optimize marketing strategies.
• Familiarity with CRM software: Experience using customer relationship management platforms for marketing efforts.

Benefits

• Comprehensive health coverage
• Paid time off and holidays
• Support for continuous learning and training
• Team-building activities and events

Company Culture

• Continuous Improvement: We embrace continuous learning and improvement, fostering an environment where everyone can grow.
• Work-Life Balance: We prioritize maintaining a good work-life balance for our employees.
• Community Involvement: We encourage our team to engage with and give back to the community.