SEO Specialist

Job Description

Looking for a passionate SEO Specialist to join our Durban office. The successful candidate will develop and implement SEO strategies, conduct site audits, and collaborate with content teams to drive results. The ideal candidate will have hands-on experience with SEO tools and analytics to track progress and optimize campaigns.

Responsibilities

• Conduct comprehensive keyword research and analysis to guide content creation.
• Develop technical SEO solutions and coordinate their implementation across teams.
• Monitor website traffic through analytics tools and optimize accordingly.
• Create detailed SEO performance reports and present recommendations.
• Train content teams on SEO best practices and keyword use.
• Investigate competitor SEO tactics for strategy enhancement.
• Update content to improve SEO performance according to metrics.
• Research industry trends, tools, and best practices regularly.
• Establish and maintain a network of quality backlinks.
• Collaborate on digital marketing strategies to increase overall performance.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree in Digital Marketing is preferred

Experience

• 5 years of experience in SEO or digital marketing roles

Technical Skills

• SEO Strategy Development
• Technical SEO

Soft Skills

• Problem-solving
• Team Leadership

Certifications

• SEO Certificate from a recognised institution
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Local SEO techniques: Knowledge of optimizing local search strategies.
• Familiarity with social media marketing: Experience with leveraging social media for SEO benefits.

Benefits

• Extensive health coverage
• Remote work options available
• Employee assistance programs
• Generous leave policies

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to fostering an inclusive workplace.
• Continuous Learning: We encourage personal and professional growth through training and education.
• Ethical Practices: We maintain high ethical standards and inspire trust in our clients and team.