Content Marketing Strategist

Job Description

As a Content Marketing Strategist, you will develop and oversee the execution of our content marketing strategy. This includes creating compelling content that drives engagement and maximizes brand visibility in the Pretoria market.

Responsibilities

• Craft engaging content that aligns with the brand voice and goals.
• Lead brainstorming sessions for new content ideas and campaigns.
• Enhance user engagement through targeted content distribution.
• Develop and manage partnerships with influencers and content creators.
• Train and mentor junior content team members.
• Utilize analytics tools to track content success.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in content marketing or related field

Technical Skills

• Content Management Systems (CMS)
• SEO Tools
• Social Media Platforms

Soft Skills

• Creativity
• Communication
• Analytical Skills

Languages

• English: Fluent
• Afrikaans: Fluent

Advantageous

• Experience with Adobe Creative Suite: Knowledge of design tools such as Photoshop and Illustrator for content creation.
• Familiarity with PPC and email marketing: Understanding of PPC campaigns and email marketing strategies.

Benefits

• Medical aid and wellness benefits
• Flexible working hours
• Remote working options
• Performance bonuses

Company Culture

• Innovative Environment: We encourage creativity and innovation, allowing our team to explore new ideas.
• Team Collaboration: We believe in teamwork and valuing everyone’s input.
• Continuous Learning: We support professional growth through training and development.