Content Marketing Manager

Job Description

As the Content Marketing Manager, you will be pivotal in shaping our content strategy. You will create, curate, and oversee content creation while ensuring alignment with our marketing goals. Ideal candidates will have a solid understanding of audience engagement techniques and be able to analyze content performance effectively.

Responsibilities

• Coordinate with various departments to ensure alignment in marketing message.
• Conduct regular audits of existing content and suggest improvements.
• Manage social media channels to facilitate audience engagement.
• Create and manage campaigns for new product launches.
• Cultivate partnerships for guest postings and backlink strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in content marketing or related field

Technical Skills

• Content Strategy
• SEO Optimization
• Analytics Tools

Soft Skills

• Creativity
• Communication
• Project Management

Certifications

• Certified Content Marketer
• Google Analytics Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with PPC campaigns: Knowledge of managing pay-per-click advertising for increased reach.
• Familiarity with CRM tools: Experience using CRM software for internal communication and strategy integration.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working schedule
• Professional development opportunities

Company Culture

• Inclusivity: We foster an inclusive environment that celebrates diverse backgrounds and experiences.
• Innovation: Our team values innovative ideas and creative problem-solving.
• Teamwork: Collaboration and teamwork are key to our success.