Market Research Analyst

Job Description

We are on the lookout for a skilled Market Research Analyst to join our team in Gqeberha. This role involves analyzing market trends, conducting surveys, and delivering insights that shape our clients' strategies. If you're passionate about data and market dynamics, this position is perfect for you.

Responsibilities

• Conduct market research to identify customer needs and preferences.
• Analyze trends and provide actionable insights to the team.
• Prepare detailed reports and presentations for stakeholders.
• Collaborate with cross-functional teams to develop marketing strategies.
• Monitor competitors and analyze their strategies.
• Design surveys and gather data to support research initiatives.
• Provide recommendations based on data analysis for future marketing campaigns.

Requirements

Education

• Bachelor's degree in Statistics, BA, or relevant field
• A Master's degree in Business Administration is preferred

Experience

• 3-5 years of experience in a market research position

Technical Skills

• SPSS or SAS
• Data Visualization Tools

Soft Skills

• Attention to Detail
• Time Management

Certifications

• Google Analytics Certification
• Certified Professional Researcher (CPR)

Languages

• English: Fluent

Advantageous

• Experience with Statistical Software: Proficiency in SPSS, SAS, or similar tools for data analysis.
• Familiarity with Digital Marketing: Understanding of current digital marketing trends and practices.

Benefits

• Competitive salary and performance bonuses
• Comprehensive health and wellness benefits
• Flexible working hours and remote options
• Professional development opportunities

Company Culture

• Innovation: We embrace innovative thinking and encourage team members to share ideas.
• Collaboration: Our culture fosters teamwork and cooperative problem-solving.
• Inclusivity: We celebrate diverse backgrounds and perspectives to enrich our work environment.