Product Marketing Manager

Job Description

Join our vibrant team as a Product Marketing Manager. Your role will involve strategising and executing effective marketing campaigns. We seek a candidate who can leverage market data to drive product positioning and messaging, ensuring alignment with customer needs.

Responsibilities

• Lead the go-to-market strategy for new product introductions.
• Analyze market data to inform product positioning and pricing.
• Coordinate with branding team to ensure consistency across all communications.
• Develop customer personas and journey maps to enhance targeting efforts.
• Create training content for sales teams to enable effective product selling.
• Work with partners to maximize reach and enhance product presence in the market.
• Facilitate user testing and gather insights to refine product features.
• Cultivate a robust online presence through social media campaigns.
• Prepare and present reports on marketing performance metrics.
• Engage customers through events and webinars to drive brand loyalty.
• Adapt marketing materials for different channels to optimize engagement.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• MBA in Marketing is preferred

Experience

• 7+ years in product marketing with a proven track record

Technical Skills

• Content Creation
• SEO Strategies

Soft Skills

• Leadership
• Negotiation

Certifications

• HubSpot Inbound Marketing Certification
• Certified ScrumMaster (CSM)

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI design principles: Knowledge of user experience and interface design to better communicate product features.
• Expertise in market segmentation: Ability to identify and target specific market segments effectively.

Benefits

• Comprehensive medical aid coverage
• Generous paid leave and public holidays
• Work-life balance initiatives
• Access to employee training programs

Company Culture

• Continuous Improvement: We are committed to ongoing employee development and learning.
• Open Communication: We promote transparency and open lines of communication at all levels.
• Employee Recognition: Our team members' contributions are celebrated and recognized.