Content Marketer

Job Description

We are seeking a talented Content Marketer to join our vibrant team in Johannesburg. The ideal candidate will possess a strong background in content creation and digital marketing, with the ability to craft engaging content that resonates with our audience. Responsibilities include developing content strategies, managing social media platforms, and collaborating closely with our design and marketing teams to ensure brand consistency.

Responsibilities

• Craft original, compelling content that aligns with brand voice.
• Engage with audiences through social media platforms to foster community.
• Monitor content performance analytics to inform future strategies.
• Attend industry events and represent the company as needed.
• Create and manage editorial calendars for content distribution.
• Collaborate with the marketing team to synchronize campaigns.
• Utilize CRM software to track customer engagement with content.
• Incorporate user feedback into content development to better meet audience needs.
• Assist in creating training materials for junior marketing staff.
• Participate in brainstorming sessions for new content initiatives.

Requirements

Education

• Bachelor's degree in Marketing, English, or a related field

Experience

• 4+ years in a content marketing or communications role

Technical Skills

• Social Media Management
• Copywriting
• Email Marketing

Soft Skills

• Adaptability
• Detail-Oriented

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Knowledge and experience in managing PPC campaigns and analyzing results.
• Familiarity with graphic design tools: Proficient in using tools like Canva or Adobe Creative Suite for visual content creation.

Benefits

• Competitive salary package
• Medical aid and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaboration: We foster a collaborative culture where team inputs are valued and innovation thrives.
• Learning and Growth: We emphasize continuous learning and provide opportunities for professional development.
• Inclusivity: Our workplace is inclusive and we encourage diverse perspectives and ideas.