Digital Content Strategist

Job Description

Join us as a Digital Content Strategist in Port Elizabeth where you will spearhead our content marketing initiatives. We seek someone with a knack for crafting compelling narratives that captivate audiences. Your role involves strategizing and executing content plans across digital channels to enhance brand awareness.

Responsibilities

• Strategize and oversee content creation to ensure it meets business objectives.
• Generate ideas and lead content brainstorming sessions.
• Coordinate with external vendors and freelance writers for additional content creation.
• Implement A/B testing strategies to optimise content effectiveness.
• Create and maintain content guidelines and best practices.
• Facilitate workshops and training to boost team skill sets.
• Evaluate competitor content strategies for continuous improvement.

Requirements

Education

• Bachelor's degree in Journalism, Marketing, or a related field
• Master's degree preferred

Experience

• 5+ years of experience in digital content strategy

Technical Skills

• Content Strategy Development
• Social Media Management

Soft Skills

• Strategic Thinking
• Leadership

Certifications

• Facebook Blueprint Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Understanding of video content production: Basic knowledge of video editing and production processes.
• Experience with influencer collaborations: Skilled in working with influencers for content promotion and outreach.

Benefits

• Comprehensive health benefits package
• Regular training and development programs
• Work-life balance initiatives
• Team-building activities and events

Company Culture

• Passion: We are passionate about what we do and strive for excellence in all our endeavors.
• Flexibility: We promote a flexible work environment that allows for personal and professional growth.
• Diversity: We celebrate diversity and encourage unique perspectives in our team.