Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist in Durban! You will be at the forefront of developing and executing digital marketing strategies that engage and convert audiences. The ideal candidate will possess a strong understanding of SEO, social media management, and content marketing, alongside proven experience in driving successful campaigns.

Responsibilities

• Create and manage multi-platform marketing campaigns to increase brand presence.
• Conduct competitive analysis and market research to inform campaign strategies.
• Implement best practices in SEO to boost organic traffic and visibility.
• Collaborate with teams to produce high-quality content that aligns with marketing strategies.
• Track and report on campaign insights to refine and adapt strategies effectively.
• Engage with online communities to foster customer relationships and support.
• Manage email marketing campaigns to effectively communicate with audiences.
• Explore new digital tools to streamline marketing processes and enhance effectiveness.

Requirements

Education

• Degree in Marketing or Digital Media is preferred

Experience

• 3+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Time Management
• Teamwork

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding user experience and interface design for better engagement.
• Familiarity with HTML/CSS: Basic knowledge of HTML and CSS for website optimization.

Benefits

• Generous paid time off and public holidays
• Employee wellness programs and support
• Team-building events and activities
• Career advancement opportunities

Company Culture

• Inclusivity: We are committed to creating a diverse and inclusive workplace for all.
• Transparency: We promote transparency in our processes and encourage open communication.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.