Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our Durban team. The ideal candidate will have experience in managing digital marketing campaigns, utilizing SEO, SEM, and social media strategies to enhance brand presence.

Responsibilities

• Lead digital marketing initiatives to drive website traffic and conversions.
• Coordinate with the sales team to align marketing strategies.
• Create and manage paid advertising campaigns on Google Ads and Facebook.
• Establish strong relationships with key influencers in the industry.
• Provide recommendations for enhancing website user experience.
• Conduct competitor analysis to identify marketing opportunities.
• Ensure brand consistency across all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Relevant postgraduate qualifications are preferred

Experience

• 3-5 years of digital marketing experience

Technical Skills

• PPC Advertising
• Social Media Management

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design tools: Experience with tools like Adobe Creative Suite for creating marketing materials.
• Familiarity with video marketing: Experience in creating and promoting engaging video content.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Opportunities for skill development and training
• Work-life balance initiatives

Company Culture

• Inclusivity: We celebrate diversity and are committed to creating an inclusive workplace.
• Work-Life Balance: We support a healthy work-life balance for our employees through flexible arrangements.
• Recognition: We recognize and reward our employees' efforts and achievements.