Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will be responsible for executing innovative digital marketing campaigns, managing social media platforms, and driving online engagement to elevate our clients' brands.

Responsibilities

• Create compelling digital content that resonates with target audiences.
• Develop and manage PPC campaigns to maximize ROI.
• Utilize data analysis to refine marketing strategies.
• Collaborate cross-functionally to align marketing efforts.
• Conduct market research to identify new opportunities.
• Manage social media advertising and organic content strategies.
• Implement A/B testing to optimize campaigns.
• Engage with influencers to expand brand reach.
• Lead the development of marketing materials and presentations.
• Support overall brand strategy through digital channels.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3-5 years of experience in digital marketing or related field

Technical Skills

• SEO/SEM
• Google Analytics
• Social Media Management

Soft Skills

• Creative Thinking
• Communication
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools like Mailchimp: Proficient in using Mailchimp for automated email campaigns.
• Familiarity with content management systems: Experience with WordPress or similar platforms.

Benefits

• Competitive salary with performance-based incentives
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovative Environment: We embrace creativity and encourage our team to think outside the box.
• Team-Oriented: Collaboration and teamwork are at the heart of our culture.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace.