Digital Marketing Specialist

Job Description

We are seeking a creative and results-driven Digital Marketing Specialist to join our vibrant team in Durban. In this role, you will spearhead digital marketing campaigns across various channels, including social media, email, and PPC. Your analytical mindset will help in optimizing marketing strategies and providing insights for better engagement.

Responsibilities

• Lead digital marketing projects from inception to launch.
• Maintain and update the company website and blog.
• Optimize landing pages and user experience for better conversion.
• Develop creative concepts for marketing campaigns.
• Build and nurture partnerships with influencers and brands.
• Plan and host webinars and online events to enhance customer engagement.

Requirements

Education

• Postgraduate qualification in Marketing or Business

Experience

• 4-6 years of experience in a digital marketing role

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Software

Soft Skills

• Team Leadership
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing techniques: Experience in producing and promoting video content on various platforms.
• Strong understanding of data privacy regulations: Knowledge of GDPR and POPIA compliance standards.

Benefits

• Attractive salary with additional incentives for successful campaigns
• Comprehensive healthcare benefits including mental health support
• Flexible hours fostering work-life balance
• Regular training programs to enhance marketing skills

Company Culture

• Innovation: We encourage innovative thinking and value fresh ideas.
• Inclusivity: Our diverse team is our strength, and we welcome different perspectives and backgrounds.
• Accountability: We take responsibility for our work and are committed to delivering quality results.