Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Johannesburg. This role involves developing and implementing innovative digital marketing strategies to enhance brand visibility and drive traffic to our website. You will be responsible for managing social media accounts, creating engaging content, and analysing performance metrics to ensure the effectiveness of campaigns.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Oversee the creation and publishing of content across social media channels.
• Analyse key performance metrics to drive strategic decisions.
• Foster online community engagement through digital platforms.
• Conduct user research to refine customer personas and marketing tactics.
• Create email marketing campaigns to nurture leads.
• Coordinate marketing efforts with sales and customer service teams.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Ability to conduct A/B tests to optimize campaign performance.
• Understanding of customer journey mapping: Knowledge of how to effectively map customer journeys to improve user experience.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Flexible work options
• Support for training and certifications

Company Culture

• Inclusivity: We value diverse perspectives and are committed to building an inclusive workplace.
• Professional Growth: We offer numerous opportunities for career advancement and personal growth.
• Community Engagement: We actively participate in community service and social responsibility initiatives.