Digital Marketing Specialist

Job Description

Join our exciting team as a Digital Marketing Specialist in Durban! In this role, you will be responsible for creating and implementing digital marketing campaigns, optimizing our website for SEO, and leveraging analytics to refine our marketing strategies. Bring your passion for digital marketing and creativity to our dynamic team.

Responsibilities

• Design and implement social media marketing strategies.
• Conduct A/B testing on email marketing campaigns.
• Work with influencers to expand brand reach.
• Focus on lead generation and nurturing strategies.
• Collaborate with the development team for enhancements to the website.
• Create content calendars for consistent postings.
• Enhance user engagement through creative posts and campaigns.
• Coordinate with sales for lead scoring and nurturing.
• Evaluate customer feedback and respond appropriately.
• Assure ongoing optimization of marketing strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree in Marketing or Business is an advantage

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Adaptability
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Proficiency in graphic design software: Experience with tools like Adobe Photoshop and Canva.
• Familiarity with video editing: Basic video editing skills for creating promotional content.

Benefits

• Health insurance including dental and vision
• Retirement savings plan with company matching
• Flexible work arrangements
• Employee training and development programs

Company Culture

• Growth Opportunities: We offer numerous opportunities for personal and professional growth.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.
• Continuous Learning: We value learning and provide resources for ongoing education.