Content Marketing Manager

Job Description

We are on the hunt for a talented Content Marketing Manager to lead our content strategy at Innovative Marketing Solutions in Durban. The ideal candidate will have a knack for storytelling, a deep understanding of SEO best practices, and the ability to engage audiences through various digital mediums.

Responsibilities

• Strategize and execute comprehensive content initiatives that resonate with target audiences.
• Utilize analytics tools to track performance and refine content strategy.
• Foster collaboration between departments to enhance content effectiveness.
• Assist in the development of branding guidelines and style guides.
• Support digital marketing campaigns through compelling content.
• Create and manage a content repository for efficient access and distribution.
• Update and maintain the company website with fresh content.
• Mentor junior content team members and provide constructive feedback.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a plus

Experience

• 5+ years of experience in content and digital marketing strategies

Technical Skills

• Social Media Marketing
• Analytics Tools

Soft Skills

• Strategic Thinking
• Leadership

Languages

• English: Fluent

Advantageous

• Experience in video content creation: Ability to create and edit video content for social media and websites.
• Understanding of PPC advertising: Knowledge in managing paid advertising campaigns on platforms like Google Ads.

Benefits

• Health and wellness benefits including gym memberships.
• Generous leave policies including family leave.
• Opportunities for career advancement and skill development.
• Supportive and inclusive work environment.

Company Culture

• Continuous Improvement: We are dedicated to all team members' growth and lifelong learning.
• Employee Recognition: We celebrate our employees' achievements and milestones regularly.
• Diversity and Inclusion: We value and promote diversity within our workplace and beyond.