Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will develop and oversee online marketing campaigns. Your role will entail working closely with stakeholders to design strategies that align with business objectives while optimizing for engagement and conversion.

Responsibilities

• Develop and implement effective online marketing strategies.
• Manage and optimize PPC campaigns and budgets.
• Utilize analytics tools to track, report and improve site performance.
• Oversee content strategy and creation across all platforms.
• Engage with audiences through social media channels.
• Coordinate with the design team to create engaging advertising materials.
• Evaluate competitor strategies to identify market gaps.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Professional marketing qualification is a plus

Experience

• 2+ years of experience in digital marketing roles

Technical Skills

• Pay-Per-Click Advertising
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Hands-on experience running A/B tests to optimize campaigns.
• Familiarity with CRM systems: Experience with tools like HubSpot for managing customer relationships.

Benefits

• Competitive salary with performance bonuses
• Health and wellness programs
• Flexible working hours
• Opportunities for professional development

Company Culture

• Dynamic Environment: Our fast-paced and dynamic environment is perfect for innovative thinkers.
• Empowerment: We empower our team members, encouraging them to take on challenging projects.
• Growth Mindset: We believe in continuous growth and offer resources for personal and professional development.