Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Johannesburg. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence. You will manage social media platforms, create engaging content, and analyze performance metrics to drive our brand's success.

Responsibilities

• Plan and execute comprehensive digital marketing campaigns.
• Effectively manage social media content and interactions.
• Draft and distribute original content across digital platforms.
• Evaluate campaign performance using data-driven analysis.
• Stay updated with the latest digital marketing trends.
• Coordinate with graphic designers for promotional content.
• Optimize website content for better search engine visibility.
• Oversee customer relations through digital channels.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in a relevant field is preferred

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Problem-Solving
• Creativity

Certifications

• Digital Marketing Certification from a recognized body
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Strong graphic design skills: Ability to create engaging visuals for digital content.
• Fluency in Afrikaans: Ability to communicate effectively in Afrikaans is a plus.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Work from home options available
• Access to ongoing training and mentoring

Company Culture

• Diversity: We celebrate diversity and embrace different perspectives in our work.
• Integrity: We uphold the highest standards of integrity in all our interactions.
• Collaboration: We believe in collaboration and working together towards shared objectives.