Product Marketing Manager

Job Description

As our Product Marketing Manager, you will play a key role in developing our brand’s positioning and executing marketing initiatives that resonate with our target audience. Your insights will be vital in shaping product strategies and market entry approaches.

Responsibilities

• Enhance product awareness through targeted marketing initiatives.
• Conduct competitive analysis to adjust marketing tactics.
• Create and manage digital marketing campaigns across platforms.
• Maintain communication with sales teams to align marketing strategies.
• Facilitate workshops and presentations to share market insights.
• Lead the product development process from concept to launch.
• Coordinate with partner agencies for cohesive marketing approaches.

Requirements

Education

• Bachelor's in Business Administration or Marketing
• Master's in Marketing is a plus

Experience

• 5-7 years of experience in a product-focused marketing role

Technical Skills

• Content Marketing
• SEO/SEM

Soft Skills

• Team Leadership
• Negotiation Skills

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• B2B Marketing Experience: Previous experience targeting business clients.
• Data Analysis Skills: Strong skills in analyzing metrics to fine-tune market strategies.

Benefits

• Comprehensive medical aid plan
• Performance-based bonuses
• Generous leave policies and public holidays
• Continuous learning opportunities and workshops

Company Culture

• Employee Wellbeing: We prioritize the health and wellbeing of our employees through comprehensive support programs.
• Growth Mindset: Fostering a culture of continuous improvement and professional development.
• Recognition and Rewards: Acknowledging and rewarding the contributions made by our team members.