Market Research Analyst

Job Description

We are on the lookout for a Market Research Analyst to join our vibrant team in Port Elizabeth. The successful candidate will have a keen eye for detail and expertise in analyzing market trends and consumer insights. You will be responsible for conducting thorough research, compiling data, and presenting findings to help guide our clients’ strategic decisions.

Responsibilities

• Conduct qualitative and quantitative research to gather market insights.
• Analyze consumer preferences and market trends to inform client strategies.
• Prepare and present comprehensive reports based on research findings.
• Collaborate with the marketing team to develop effective strategies.
• Utilize statistical tools to analyze data and interpret results.
• Identify market opportunities for clients through research.
• Maintain up-to-date knowledge of industry trends and competitive landscape.

Advantageous

• Familiarity with marketing analytics tools (e.g., Google Analytics): Knowledge of metrics and KPIs that drive marketing performance.
• Experience with CRM software: Understanding of customer relationship management tools would be beneficial.

Benefits

• Medical aid
• Retirement fund contributions
• Paid time off and sick leave
• Work from home flexibility

Company Culture

• Teamwork: We believe in the power of collaboration and teamwork to achieve results.
• Innovation: Continuous improvement and innovation are at the heart of what we do.
• Employee Growth: We invest in our employees' growth through training and development.