Product Marketing Manager

Job Description

We are seeking a driven Product Marketing Manager to take charge of product strategy and marketing campaigns aimed at enhancing customer engagement and market presence. The ideal candidate will have a strong understanding of the marketplace and a knack for turning insights into actionable marketing strategies.

Responsibilities

• Formulate and oversee the execution of product marketing plans.
• Analyze competitive landscape and develop strategies to differentiate products.
• Leverage customer insights to refine marketing efforts.
• Collaborate on promotional material creation, including brochures and social media content.
• Engage with customers to gather feedback and improve product iterations.
• Lead training sessions for sales teams on product features and benefits.
• Track relevant KPIs to measure marketing effectiveness.
• Engage with external stakeholders to build partnerships and enhance brand visibility.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree preferred

Experience

• 5-10 years of product marketing experience

Technical Skills

• Brand Management
• Digital Marketing Tools

Soft Skills

• Leadership
• Negotiation Skills

Certifications

• Certified Marketing Management Professional

Languages

• English: Fluent