Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our Bloemfontein team. The ideal candidate will have a passion for digital marketing and a proven track record in various digital channels. You'll be instrumental in executing marketing strategies that drive brand awareness and online engagement.

Responsibilities

• Execute and track digital marketing campaigns for various channels.
• Optimize website SEO and oversee website content updates.
• Create weekly and monthly performance reports for campaigns.
• Develop creative and compelling copy for various promotional materials.
• Engage with customers on social media and respond to inquiries.
• Identify and leverage partnership opportunities with influencers.
• Monitor competitors’ strategies and industry developments.
• Implement A/B testing to improve campaign effectiveness.

Requirements

Education

• Bachelor's degree in Business or Digital Marketing

Experience

• 3+ years of hands-on experience in digital marketing roles

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Analytical Skills
• Problem-solving

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in video marketing: Experience creating and editing video content for marketing purposes.
• Knowledge of UX/UI principles: Understanding of user experience and interface design to improve website performance.

Benefits

• Comprehensive medical aid and employee assistance programs
• Annual performance bonuses
• Work-life balance initiatives
• Training and development programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and ensure all voices are heard within our company.
• Work-life Balance: We prioritize a healthy work-life balance for all our employees.
• Community Engagement: We actively engage with the community and encourage volunteerism amongst our team.