Product Marketing Manager

Job Description

We are looking for a creative and strategic Product Marketing Manager to oversee our marketing initiatives. You will conduct thorough market analysis to drive product development and positioning, ensuring maximum alignment with customer expectations in a competitive environment.

Responsibilities

• Set marketing objectives in line with product goals.
• Manage and direct promotional outreach campaigns.
• Coordinate with analytics teams to assess customer engagement.
• Oversee stakeholder communications and reporting.
• Innovate new marketing techniques to capture target demographics.
• Support sales with effective marketing approaches and tools.
• Advise on pricing strategies based on market research.
• Nurture company culture and team empowerment.
• Engage with customer success teams to share market insights.
• Identify new trends and disruptive opportunities in the market.

Requirements

Education

• Bachelor's degree in Business Administration or a related field
• MBA preferred

Experience

• 3-5 years in product marketing

Technical Skills

• SEO/SEM
• Copywriting

Soft Skills

• Analytical Skills
• Creativity

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Previous experience in marketing products to business clients.
• Familiarity with data analytics tools: Understanding of data analytics for measuring marketing performance.

Benefits

• Full medical aid with dental and optical benefits
• Generous retirement contributions
• Flexible working conditions to promote work-life balance
• Employee learning and growth programs

Company Culture

• Diversity and Inclusion: We are committed to building a diverse and inclusive team, celebrating all backgrounds and experiences.
• Employee Empowerment: We empower our employees to take ownership of their roles and impact.
• Open Communication: We promote open communication and transparency at all levels of the organization.