Digital Marketing Specialist

Job Description

We are seeking a detail-oriented Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will have experience in executing digital marketing campaigns across various platforms including social media, email, and PPC to effectively boost brand visibility and customer engagement.

Responsibilities

• Oversee the execution of digital marketing campaigns, ensuring alignment with overall company objectives.
• Evaluate and report on digital marketing performance metrics and KPIs.
• Produce high-quality content that reflects the brand voice for various platforms.
• Coordinate with sales and customer service teams to ensure a unified customer experience.
• Utilize email marketing strategies for effective lead nurturing and conversion.
• Search for opportunities to improve website UX and performance.
• Network with industry professionals to identify new marketing opportunities.
• Participate in continuous learning opportunities to enhance marketing skills.
• Assist in developing marketing budgets and managing expenses.

Requirements

Education

• Bachelor's degree in Business or Marketing
• Master's degree is preferred

Experience

• 3+ years of experience in digital marketing, particularly in social media management

Technical Skills

• Email Marketing
• Social Media Strategy

Soft Skills

• Analytical Skills
• Project Management

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent
• Zulu: Proficient

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for content management.
• Familiarity with video marketing: Experience in creating and editing video content for campaigns.

Benefits

• Comprehensive health insurance plans
• Paid time off and sick leave
• Access to learning and development resources
• Support for work-life balance

Company Culture

• Continuous Improvement: We believe in constantly improving our processes and skills to achieve excellence.
• Work-Life Balance: We support flexible working arrangements to ensure a healthy work-life balance.
• Strong Community Engagement: We actively participate in community projects and volunteer efforts to make a positive impact.