Digital Marketing Strategist

Job Description

We are on the lookout for a Digital Marketing Strategist to join our team in Durban. The ideal candidate will have a mix of creativity and analytical skills, as you will be responsible for developing effective digital marketing strategies that drive brand awareness and lead generation.

Responsibilities

• Formulate innovative digital strategies to increase brand visibility.
• Conduct competitor analysis to understand market positioning.
• Develop email marketing campaigns and track their effectiveness.
• Create detailed marketing reports and forecasts.
• Engage with clients to understand their digital marketing needs.
• Utilize marketing automation software for campaign management.
• Maintain the company website and ensure content is fresh and relevant.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Postgraduate certification is an advantage

Experience

• 5+ years of proven experience in digital marketing roles

Technical Skills

• Social Media Management
• Content Management Systems (CMS)

Soft Skills

• Analytical skills
• Team player

Certifications

• Facebook Blueprint Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Adobe Creative Suite: Familiarity with tools like Photoshop and Illustrator for content creation.
• Experience with video marketing: Understanding of video production and marketing strategies.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Access to training and certification programs
• Annual company retreats and team-building activities

Company Culture

• Diversity and Inclusion: We are dedicated to fostering a diverse and inclusive workplace.
• Work-Life Balance: We emphasize the importance of maintaining a healthy work-life balance for our staff.
• Community Engagement: We actively participate in community service and outreach programs.