Market Research Analyst

Job Description

As a Market Research Analyst, you'll be pivotal in analyzing market trends, conducting consumer surveys, and interpreting data to guide strategic decisions. You will collaborate with various teams to ensure the insights gathered drive our business performance. Your work will influence product development and marketing strategies while enhancing our client's understanding of their target audience.

Responsibilities

• Track industry trends and consumer sentiments to provide actionable insights.
• Maintain a database of research findings and methodologies.
• Work closely with the Sales team to provide data-backed recommendations.
• Conduct competitor analysis and market segmentation studies.
• Draft reports and presentations for senior management.
• Guide junior analysts in best practices for research methodology.

Requirements

Education

• Bachelor's degree in Business Administration or Economics
• Master's degree in Market Research or Business Analytics is a plus

Experience

• 5+ years in a market research role preferred

Technical Skills

• Advanced Excel
• Qualitative & Quantitative Research Methods

Soft Skills

• Attention to Detail
• Team Player

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Knowledge of Marketing Strategies: Understanding of how marketing strategies affect consumer behavior.
• Experience in A/B Testing and Data-Driven Decisions: Ability to carry out A/B tests and analyze results for actionable insights.

Benefits

• Attractive remuneration package
• Annual bonus based on performance
• Comprehensive health and wellness programs
• Opportunities for professional development

Company Culture

• Open Communication: We advocate for transparent communication within our teams.
• Innovation: We encourage out-of-the-box thinking to drive results and growth.
• Employee Engagement: We focus on employee well-being and engagement through various initiatives.