Product Marketing Manager

Job Description

Looking for a strategic and results-driven Product Marketing Manager to join our energetic team in Johannesburg. The successful candidate will lead the product marketing efforts, develop go-to-market strategies, and collaborate closely with the product development team to enhance our offerings. If you have a strong background in marketing and a passion for technology, we want to hear from you!

Responsibilities

• Oversee the execution of marketing strategies that meet customer needs.
• Engage in competitive analysis to position products effectively in the market.
• Work with cross-functional teams to address and resolve product issues.
• Select and manage promotional channels for maximum engagement.
• Utilize marketing automation tools to streamline communications.
• Manage budgets for product marketing initiatives.
• Leverage analytics to evaluate campaign success and ROI.
• Assist sales teams by providing essential product information and training.
• Develop partnerships that enhance product visibility.
• Act as the key point of contact for all product marketing inquiries.

Requirements

Education

• Master's degree in Marketing or Business Administration preferred
• Bachelor's degree in related field can be accepted

Experience

• 5+ years of professional experience in product marketing

Technical Skills

• SEO/SEM
• Content Marketing

Soft Skills

• Analytical Skills
• Negotiation Skills

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing strategies: Knowledge of marketing strategies tailored specifically for business-to-business environments.
• Familiarity with agile marketing methodologies: Experience working in agile marketing teams to enhance productivity.

Benefits

• Comprehensive medical cover
• Competitive salary package plus bonuses
• Flexible hours with remote work options available
• Qualified training and professional growth opportunities

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse and inclusive environment, welcoming applicants from all backgrounds.
• Work-Life Balance: We promote a healthy work-life balance to support employee wellbeing.
• Community Engagement: We believe in giving back to the community and encourage our employees to participate in social initiatives.