SEO Specialist

Job Description

We are on the lookout for a detail-oriented SEO Specialist to join our vibrant team in Durban. In this role, you will be responsible for developing effective SEO strategies that align with our clients' goals. You will conduct keyword research, optimize content and monitor performance metrics to enhance organic search visibility.

Responsibilities

• Conduct thorough keyword research using SEO tools.
• Develop and implement effective on-page and off-page SEO strategies.
• Monitor and analyze website performance using analytics tools.
• Stay updated with the latest SEO trends and algorithm changes.
• Collaborate with content creators to optimize website content.
• Perform competitor analysis to identify growth opportunities.
• Generate monthly performance reports and provide actionable insights.
• Manage and improve local SEO strategies if applicable.
• Support the development of content strategies and marketing campaigns.
• Participate in training sessions to share knowledge with the team.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a relevant field
• Certification in Google Ads is advantageous

Experience

• 3-5 years in SEO or digital marketing roles

Technical Skills

• Link Building
• Website Auditing

Soft Skills

• Project Management
• Creativity

Certifications

• Certified SEO Professional
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Familiarity with tools such as Optimizely and VWO.
• Knowledge of PPC campaigns: Understand how SEO and PPC can work together.

Benefits

• Competitive salary package
• Flexible working hours
• Health and wellness benefits
• Opportunities for professional development

Company Culture

• Innovative Mindset: We encourage innovative thinking and creativity within our team.
• Supportive Environment: Our culture emphasizes collaboration and support among team members.
• Professional Growth: We prioritize continuous learning and professional development.