SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to enhance our digital presence and boost organic search rankings. The ideal candidate will have a solid understanding of SEO best practices, keyword research, and the ability to analyse and optimise web content for maximum visibility.

Responsibilities

• Implement on-page and off-page SEO techniques.
• Utilize SEO tools to assess website performance.
• Generate reports for both technical and content SEO aspects.
• Work closely with the marketing team to align SEO efforts with broader marketing strategies.
• Develop content strategies based on keyword performance.
• Coordinate with graphic designers to ensure SEO-friendly images.
• Evaluate and adjust strategies based on performance data.
• Assist in the development of SEO training materials for other team members.
• Engage in A/B testing for different SEO strategies.
• Support the overall digital marketing strategy with SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• SEO certification is a plus

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• Google Analytics
• SEO Tools (e.g., SEMrush, Moz)
• HTML/CSS

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in PPC campaigns: Knowledge of pay-per-click advertising strategies and tools.
• Content Marketing Experience: Experience in creating high-quality content that ranks well.

Benefits

• Competitive salary package
• Health and wellness benefits
• Work-from-home flexibility
• Personal development opportunities

Company Culture

• Innovation: We embrace a culture of innovation, encouraging creative ideas and out-of-the-box thinking.
• Team Spirit: We believe in collaboration and teamwork, fostering an environment where everyone can contribute.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our team can rest and recharge.