Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a key role in developing and executing digital marketing strategies. You will be responsible for managing campaigns across various digital platforms, analyzing performance metrics, and optimising strategies to drive engagement and growth.

Responsibilities

• Plan and execute digital marketing strategies to drive traffic and engagement.
• Evaluate market trends and consumer behaviour to develop strategies.
• Design and manage landing pages to enhance user experience.
• Engage in community management to foster brand loyalty.
• Ensure compliance with online advertising regulations and guidelines.
• Assist in the development of promotional materials for digital campaigns.
• Monitor competitors’ digital strategies and adjust campaigns accordingly.
• Facilitate regular performance reviews and updates to stakeholders.
• Utilise heatmaps and other tools for website optimisation.
• Assist in the execution of event marketing activities.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in a digital marketing role with a focus on content marketing and analytics.

Technical Skills

• Email Marketing
• Graphic Design Software

Soft Skills

• Teamwork
• Time Management

Certifications

• Digital Marketing Certificate from a recognised institution

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Understanding of video production and editing for marketing purposes.
• Knowledge of emerging social media platforms: Ability to leverage new platforms for marketing initiatives.

Benefits

• Generous leave policy.
• Retirement savings plan.
• Ongoing professional development opportunities.
• Team-building activities.

Company Culture

• Collaborative Spirit: We promote a collaborative work environment where everyone's input is valued.
• Work-Life Balance: We encourage a healthy work-life balance and support flexible working arrangements.
• Recognition and Reward: We acknowledge and celebrate the successes of our team members.