Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist, where you will manage online marketing initiatives aimed at increasing engagement and conversions. You will leverage your skills in SEO, content creation, and social media management to drive traffic and build our online presence.

Responsibilities

• Lead digital marketing initiatives to enhance brand presence.
• Utilize web analytics tools to gather insights for data-driven decisions.
• Engage with customers through social media and online platforms.
• Conduct A/B testing to optimise campaign effectiveness.
• Write and edit persuasive content to attract and convert prospects.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Additional certifications in Digital Marketing are preferred

Experience

• 3+ years in a digital marketing role

Technical Skills

• Analytics Tools
• Email Marketing

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Hootsuite Social Media Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Proficiency in Google Analytics: Advanced skills in Google Analytics to track and report on website performance.
• Experience with Affiliate Marketing: Knowledge of managing affiliate programs and partnerships.

Benefits

• Comprehensive medical aid
• Annual performance bonuses
• Flexible working arrangements
• Continuous learning and development opportunities

Company Culture

• Collaboration: Teamwork is at the heart of our success; we value collaboration and shared goals.
• Work-Life Balance: We strive to maintain a healthy work-life balance for our employees.
• Employee Recognition: Our team members’ contributions are celebrated and recognised.