SEO Specialist

Job Description

We are looking for a driven SEO Specialist to join our digital marketing team in Johannesburg. You will be responsible for developing and executing effective SEO strategies to increase organic traffic and improve search engine rankings for our clients.

Responsibilities

• Develop comprehensive SEO strategies that align with overall marketing goals.
• Utilize analytical tools to track website performance and SEO metrics.
• Work closely with the web development team to enhance site architecture.
• Perform ongoing keyword research and competitive analysis.
• Create and maintain SEO reports highlighting progress and areas for improvement.
• Ensure website content is optimized for mobile devices.
• Conduct SEO audits and implement recommendations.
• Provide training and support to other team members on SEO best practices.
• Participate in strategy sessions to develop campaign initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant SEO certifications are a plus

Experience

• 3-5 years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., SEMrush, Moz)
• Google Analytics
• HTML/CSS Basics

Soft Skills

• Analytical Thinking
• Communication Skills
• Project Management

Languages

• English: Fluent

Advantageous

• Experience with paid advertising campaigns: Knowledge of PPC strategies and platforms like Google Ads for holistic marketing efforts.
• Familiarity with social media marketing: Understanding of social media platforms and how they integrate with SEO strategies.

Benefits

• Competitive salary and performance bonuses
• Comprehensive health insurance package
• Flexible working hours and remote work options
• Opportunities for professional development and training

Company Culture

• Innovative Environment: Our culture supports innovation and encourages team members to share creative ideas.
• Collaboration: We promote teamwork and collaboration across all departments to achieve common goals.
• Diversity and Inclusion: We embrace diversity and strive to create an inclusive workplace for all employees.