Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist in Port Elizabeth to spearhead our digital marketing efforts. Your responsibilities will include managing social media accounts, crafting compelling content, and optimizing our websites for SEO to drive traffic and conversions.

Responsibilities

• Design and implement marketing strategies.
• Handle online advertising and paid social campaigns.
• Create, edit, and manage digital content.
• Monitor SEO and Google Analytics metrics.
• Engage with followers and manage social media accounts.
• Actively analyze competitors' digital marketing strategies.
• Generate reports to assess the effectiveness of campaigns.
• Enhance user experience on digital platforms.
• Support other marketing initiatives as needed.
• Work closely with sales to align marketing and sales strategies.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Management
• Content Creation

Soft Skills

• Communication
• Analytical Thinking
• Creativity

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Familiarity with platforms such as Google Ads and Facebook Ads.
• Knowledge of graphic design tools: Ability to create simple graphics using tools like Canva or Adobe Illustrator.

Benefits

• Competitive salary package
• Health insurance coverage
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Collaboration: We believe in fostering a collaborative workplace where ideas are shared and valued.
• Continuous Improvement: We strive for constant improvement and encourage our employees to enhance their skills continuously.
• Inclusivity: We pride ourselves on creating an inclusive environment that welcomes diverse perspectives.