Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our team in Durban. The ideal candidate will be adept at crafting comprehensive digital marketing strategies, including SEO, SEM, and content marketing. You will drive engagement, develop digital campaigns, and analyse performance metrics to optimize our marketing efforts.

Responsibilities

• Plan and execute digital advertising campaigns across multiple platforms.
• Innovate new strategies for improving user engagement on digital channels.
• Collaborate with external agencies for SEO and content projects.
• Manage budgets for digital marketing activities and campaigns.
• Provide training and guidance to junior marketing team members.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or a related field

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Creativity

Certifications

• Digital Marketing Certification from a recognised institution
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Hands-on experience in designing and analysing A/B tests for campaign effectiveness.
• Familiarity with CRM systems: Experience with CRM tools like Salesforce for managing customer relationships.

Benefits

• Comprehensive health benefits
• Performance bonuses based on targets
• Professional development opportunities
• Remote work options

Company Culture

• Work-Life Balance: We value our employees' well-being and believe in maintaining a healthy work-life balance.
• Inclusivity: Our workplace is inclusive and respects diverse backgrounds and perspectives.
• Fun Work Environment: We incorporate fun into our work culture, ensuring a positive experience for all employees.