Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst, where you’ll conduct in-depth market analysis and present findings to stakeholders. With a focus on turning qualitative and quantitative data into actionable insights, you will play a key role in shaping our marketing strategies and ensuring we stay ahead of market trends.

Responsibilities

• Examine industry trends to develop competitive intelligence.
• Conduct qualitative and quantitative research methodologies.
• Prepare and deliver presentations to management on research results.
• Collaborate with other analysts to ensure accuracy of analyses.
• Develop metrics to measure outcomes of research initiatives.
• Facilitate focus groups to gain consumer insights.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Master's degree in Marketing or a relevant field is preferred

Experience

• 3-5 years of experience in market research or similar role

Technical Skills

• Qualitative Research
• Quantitative Research

Soft Skills

• Teamwork
• Detail-oriented

Certifications

• Professional Researcher Certification (PRC)
• Data Science Certification

Languages

• English: Fluent

Advantageous

• Familiarity with digital marketing metrics: Understanding and application of key digital marketing metrics for analysis.
• Experience in the FMCG sector: Knowledge of trends and consumer behavior in fast-moving consumer goods.

Benefits

• Health, dental, and vision coverage
• Generous leave policies
• Employee wellness programs
• Continuous learning and development support

Company Culture

• Innovative Thinking: We value fresh ideas and creative approaches in all we do. Everyone's input is crucial.
• Respectful Workplace: We maintain a respectful and positive environment conducive to productivity.
• Supportive Leadership: Our leaders are committed to mentoring and guiding their teams to success.